Book Review: Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

From the author of The Tipping Point, Blink by Malcolm Gladwell is a study of snap judgements and the importance they hold in the way we think about someone of something. Gladwell does many of these studies on a micro-level for The New Yorker magazine. Gladwell is known for his excellent writing and The Tipping Point made him a superstar. Blink has all the makings of another best seller for Gladwell because he taps into something everyone can feel, but it never took the importance in the front of their mind to be a philosophy of life. Now with Blink many might become disciples of Gladwell's way of thinking like so many did after The Tipping Point.